Name, Address & Phone Audit (NAP)
One of the biggest indicators to Google in local rankings comes from the consistency of your name, address and phone number throughout all the websites you’ve registered your business on. These websites include, Yellow Pages, Yelp, Facebook, etc. It is essential that each one of those citations has the same name, address and phone number for your business to help your local rankings. We’ll conduct a manual audit of your citations to ensure everything is cohesive.
Google My Business Optimization
Your GMB listing will be the face of your business so it’s vital that we help you put your best foot forward. We’ll help optimize the listing for the correct category, description, hours, phone number and images. We want to make sure all your details are up-to-date and everything is optimized.
Your site needs to be optimized for your local search phrases. On-page optimization includes optimizing your content, headers, title tags, schema data and meta data. On-page optimization also includes making sure you website is technically up to speed- it is mobile friendly, has fast load speeds, has an optimal site structure, ect. Everything will revolve around making sure Google understands that you are the authority in that particular region.
Schema Markup & Structured Data
Google prefers that you use schema markup in your code to help speak Googlebot’s language. Schema markup gives the user more informative results in the search results. It can give you a small edge against your competitors and is becoming more important as time goes on.
The most important local ranking indicator to Google is having more powerful trusted people talking about your website. What we do is find powerful people (high authority websites) and get them talking about you (linking to your website). Links make up the largest portion of Google’s ranking algorithm.